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Monday, January 03, 2011

TV Commercials Apparently Pay Off For K.U. Medical Center

You've probably seen the commercials- a Hollywood actor walking around with alleged K.U. Med Center employees telling the viewers how great a hospital it is.

So it goes that The TOPEKA (KS) CAPITAL-JOURNAL reports that K.U. Med Center's revenues increased according to a report issued by the hospital when it's "fiscal year" ended on June 30 of last year: "Revenues during the last fiscal year were $805 million...."

Buried at the bottom of the story was the cost of uninsured/indigent health care at KU/MC: "The value of such care was nearly $37 million in the last fiscal year, up $3.4 million, or 10 percent from the previous fiscal year."

I'm STILL wondering why a public hospital needs to advertise on TV.....

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