You'll notice too that- for the most part- those commercials have vanished from the airwaves.
Well- the reason behind that was that Dannon Inc.'s claim that the yogurt Activa helped loosen your bowels and such was pretty much an unfounded one- according to the Federal Trade Commission via this story in the GRAND ISLAND (NE) INDEPENDENT.
The INDEPENDENT's story mainly concerned a cash settlement the State of Nebraska and 38 other states got from Dannon Inc. regarding the claims made about Activia.
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