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Friday, February 18, 2011

In Case You Wondered What Happened To Those Jamie Lee Curtis Yogurt Commercials...

If you watch the Boob Tube at all- you may recall the recent commercials for Dannon's "Activa" yogurt that featured actress Jamie Lee Curtis.

You'll notice too that- for the most part- those commercials have vanished from the airwaves.


Well- the reason behind that was that Dannon Inc.'s claim that the yogurt Activa helped loosen your bowels and such was pretty much an unfounded one- according to the Federal Trade Commission via this story in the GRAND ISLAND (NE) INDEPENDENT.

The INDEPENDENT's story mainly concerned a cash settlement the State of Nebraska and 38 other states got from Dannon Inc. regarding the claims made about Activia.
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