Monday, June 08, 2009

"Radar-Indicated Tornado in Cow County"- Overblown TV Weather Hype



Y
ou know the scenario: You sit down to actually watch some network programming on television- trying to watch the screen around little maps and banners- then it's flat-out wall-to-wall weather.


The warning is for a "radar-indicated" tornado and the county affected has less people living in it than my neighborhood. Not only that- the storm's more than 50 miles away moving away.

None of that bothers me. Long ago I gave up on network TV programming and if bad weather is around there's the computer and/or NWS weather radio.

I didn't post on last night's weather situation after the watch was issued because there wasn't really anything threatening the Metro or anyone else of consequence.

Gary Lezak said it best during one of his weather cut-ins during a commercial break on last night's severe weather: "Ninety-nine percent (of the viewing area) won't see any tornado."

More like 99.999% of last night's viewers didn't even experience a thunderstorm until late last night.

It's come down to whom to warn and how to warn them.

If a confirmed tornadic supercell thunderstorm is bearing down on the heavily-populated Metro- sure- go wall-to-wall with your weather coverage.

If a radar-indicated tornado is reported in Cow County- more than 50 miles away from your populated primary area of responsibility and moving away- give your viewers a break.

It MAY be cheaper in the long run to send the few thousand cloud-spotting-challenged residents of Cow County a weather radio than to piss off more than a million potential viewers.
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