The STAR has announced that it will soon start charging subscribers for the television schedule insert in Sunday papers.
You'll pay- while this recession/depression band plays on- an additional 25-cents per Sunday paper if you want the TV listings insert with the rest of your Sunday paper.
Why?
The STAR's "reader representative" Derek Donovan said in print last September "market research proves that Star TV is part of The Star that many readers turn to very first when they open their Sunday paper."
So naturally- charge on top of subscription rate increases for that popular part of a shrinking Sunday paper that used to be part of the deal to your LOYAL customer base- the subscribers.
Will other Sunday features soon be charged a premium?
I wonder what the loss of revenue from unhappy- subscription-cancelling customers will be for The STAR compared with revenue for the new charge?
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